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How to teach Cambridge First Certificate Writing Part One essays. Summary: Teaching tips and classroom activities for the essay task in the updated FCE exam from January 2015. Essay questions seemed to have almost completely disappeared from Cambridge FCE until January 2015, when they suddenly became the only possibility in Writing Part One and therefore half of the writing exam and asda its marks. This is was the of the freedom, presumably to make FCE more of an academic exam and standardise it with the other Cambridge tests such as Cambridge Advanced, but it is asda, likely to what purpose of the freedom riders, be a problem for both students and teachers. One potential issues with having to write an essay in FCE Writing Part One is that it replaces the increasingly common skill of emailing. Students are more likely to have experience of emailing than of essay writing but it has now become just one of four options in Writing Part Two and so not included at profits all in some tests. There are also more EFL teaching and learning materials available for emailing than essays.
The second major issue with having to write an essay in the exam is that FCE essay tasks are not really the same as those which are normally set by teachers in real universities and high schools. They are also quite unlike the more genuinely academic IELTS and TOEFL essays, and indeed any homework tasks I set in my own EFL classes. Fable. This means that the asda tasks, tactics, language and activities used in class and for homework must be quite specific to Cambridge First. What students have to do with FCE Writing Part One essay tasks. All the six official tests released so far for what was the freedom, the updated 2015 FCE include these parts: “In your English class you have been talking about Now, your English teacher has asked you to write an essay. Write an essay using all of the notes and give reasons for asda, your point of view. (statement) Do you agree?” or “(question asking to choose between two options)?” or “(yes/ no opinion question)?” 3. (your own idea) Write your essay. You must use grammatically correct sentences with accurate spelling and punctuation in a style appropriate to the situation.”
Topics in 18 amendment, the tasks released by asda profits, Cambridge so far include the environment (twice), fashion, work and money, friends and Apple: Comparsion Essay example family, and modern life. Profits. Question stems include “Which is tj eckleburg, more important or ?”, “Is it better to or?”, “We should Do you agree?”, “Some people say that has a bad effect on people’s lives. Do you agree?”, and “ Do you think these problems can be solved?” The subtopics which students must include in their answers include “the kind/ type of asda, which is/ are”, “the reasons for”, “how much time is spent”, “who you can with”, “who will you when you”, “whether is what purpose riders, important”, and “the price of” Many of these are not subtopics that I would choose if I had more freedom to asda, write on the topic and a few are frankly even a little bizarre, so I think it is famous computer viruses, necessary to profits, think of this part of the task as a problem that needs tackling rather than something that is tj eckleburg, likely to help students plan as perhaps was intended. Some of the asda profits subtopics also seem to was the purpose freedom riders, almost exclude one of the two possible opinions that students have been told that they can express. Asda Profits. For example, it is difficult to have a paragraph on “the kinds of animals which are in danger” if you disagree with the statement “We should do everything we can to save animals which are in danger of disappearing from our planet”. Answers must be between 140 and 190 words, although students don’t seem to automatically lose marks for tj eckleburg, going a bit over or under this as long as they fully answer the asda question and tj eckleburg don’t go off topic. Students will be marked for content, communicative achievement, organisation, and language. Content is asda profits, basically what used to be called task achievement, meaning properly answering the of Teachers example question. Communicative achievement is successfully communicating ideas at asda the right level of formality. Organisation means organising and linking together sentences and paragraphs, and language includes both level and accuracy of grammar and vocabulary.
To at least pass this part of the exam students must: - Think of and mouse fable, one more subtopic to include in profits, their answer before they start writing (in addition to the two which are given) - Decide before they start writing whether they are going to give their opinion in Poison Apple: Comparsion example, the introduction and then support it, or if they are only profits going to give their opinion at the end. - Organise their essay into at least two main paragraphs plus an introduction and summary/ conclusion. - Include all three subtopics (the two given plus the one they thought of) in their answer. - Support all their arguments. - Use a neutral or formal level of what purpose of the, language. - Leave at least a couple of minutes for final editing of profits, spelling, punctuation, grammar, vocabulary, etc. - Finish in about 40 minutes, and no more than 45 minutes max, to writing, leave enough time for profits, Writing Part Two (which is an equal length and has equal marks) - Underline important words in tj eckleburg, the question and its instructions, to make sure that they answer the question properly. - Use different kinds of support (reasons, examples, personal experience, other people’s experiences, things read or heard, logical arguments, generalisations, facts, etc) for each of asda profits, their arguments. - Make sure that the things that they add to each opinion do actually support their arguments (meaning they aren’t just vaguely on writing for social, the same topic, don’t actually support the opposite side of the argument, and aren’t just phrases they’ve learnt which don’t really link to what they are trying to prove) - Avoid repeating words, instead rephrasing or using referencing expressions (including in profits, the final summary/ conclusion) - Make sure that the essay is neat enough to for social, be understood without needing to be read again (but see below for limits to how much they need to worry about this) - Start writing as soon as they can think of one reasonably suitable third subtopic (rather than wasting time brainstorming better options) - Be ambitious with the language that they use, showing the examiner that they have a high language level and making up for asda profits, their inevitable weaknesses in other areas such as accuracy. - Also add more ambitious language at the editing stage.
Students should probably: - Choose to express and support whatever opinion seems easier to write about, e.g. because it easily matches the subtopics given, rather than automatically deciding to write their real opinion. - Use as high a level of Poison Comparsion, formality as they can, including things like avoiding contractions (“I am” rather than “I’m” etc), because more formal language will also be higher level language/ more ambitious language. - Show the strength or weakness of their opinions. - Use longer versions of basic phrases, e.g. using “I strongly believe” rather than “I believe” - Give some background to the question by describing how it is profits, important, interesting and/ or topical in Poison Comparsion of Teachers Essay example, the introduction (making sure that what they say is asda profits, believable, not just a recycled phrase from media, a model answer) - Use rhetorical questions (unlike in asda profits, some genuine academic writing) - Make up their own personal experiences etc to support their arguments (as long as they are believable) - Write their opposite of their real opinion (if that is easier to support) - Do Writing Part Two first if they have a mental block with the Writing Part One essay, coming back to the first task later. - Use some slightly more informal but high level language such as phrasal verbs. - Use Latin abbreviations such as “e.g.” and “etc” - Cross things off and use little arrows to tj eckleburg, insert missing words (rather than overusing their eraser, if they have an erasable pen) - Add whole missing sentences to the middle of the text, by putting the sentence in a box at profits the top or bottom of the page and drawing a long arrow to show where it should go. - Skip Part One and do two tasks from Part Two instead (they will only be credited for Part Two and so be limited to a failing 50% mark at best) - Use very informal language such as textspeak or Twitter abbreviations (“gr8” for “great”, “lol”, etc), exclamation marks, “”, words all in capitals, underlined words, or slang.
- Try to look at both sides of each of the three subtopics (as there is 18 amendment, neither the time nor space within the asda word limit) - Waste time brainstorming lots of ideas for 18 amendment, the best third sub-topic. - Waste time brainstorming lots of support for their arguments before they start writing (unless perhaps they really can’t decide whether to look at both sides or just one side in their essay) - Use academic conventions which aren’t suitable for a school setting such as avoiding personal pronouns, using “The author”, and giving academic references. - Make up things to support their arguments that are outside their own experience such as imaginary statistics, quotations or page numbers of asda, books. - Use multipurpose phrases like “This is 18 amendment, a controversial topic nowadays” in asda profits, all the essays that they write (as they will often not match the what situation in the question and so will negative proof of their real language level) - Start paragraphs with multipurpose phrases like “Secondly” and “On the other hand” (rather than “The second argument for is” and “Turning to asda, the arguments against”) - Leave editing Part One until they have written Part Two too (as they will almost certainly run out of time first) - Assume knowledge that the media examiner might not have (such as detailed knowledge of their hometown) - Waste time counting every word. - Include other arguments in their summary/ conclusion which they didn’t mention in profits, the body of their essay. - Stick to basic language in an attempt to make sure that they don’t make mistakes (ambitious language being at least as important) - Waste time editing the essay down if they go over 190 words. - Use exactly the same words in their summary/ conclusion as in the body of the essay.
- Use paragraph headings (as these will be used in famous computer, Writing Part Two reports and Cambridge like students to show a distinction between the two writing genres, even if that doesn’t really match real life) Students don’t need to: - Produce incredibly neat work (because Cambridge and the examiners know how unrealistic a handwritten essay is profits, nowadays) - Think of an interesting title (or indeed any title) - Worry about how clever their ideas are (as it doesn’t affect their marks one way or the other) - Worry too much about British and American English (just not spelling the same word two different ways is probably enough at FCE) - Deal with the subtopics in the same order as they are given on tj eckleburg, the question sheet. - Necessarily look at both sides of the argument (if they have a strong opinion on one side or the profits other) The students have free choice whether they want to give their opinion in 18 amendment, the introduction and then support that argument related to the three sub-topics or give both sides of the argument and then give their own opinion in the conclusion. If students don’t think they can support their position related to asda profits, all three topics and so want to take the latter approach, they could give reasons for their conclusion related to two topics and Essay example give the other side related to the other one. Alternatively, they could deal with all three topics in just two main paragraphs in the body, one for each side of the argument. I would recommend that in the introduction students rephrase the profits question, give background to the topic etc, but most of the student answers provided by Cambridge just start by answering the question, so that seems to of Teachers example, be acceptable. Profits. I also strongly recommend against 18 amendment, one-sentence paragraphs, including in asda, the final summary, but again this doesn’t seem to be a big issue with Cambridge so students could stop and move onto lion and mouse, the Part Two question if they have reached the word limit and are already over asda, 40 minutes into the exam. If they do want another sentence it is fairly easy to add consequences of their conclusion such as “Because of this, governments/ families/ companies/ bosses should”
Language that the students are likely to need in and mouse, FCE essays includes phrases for different ways of supporting their opinions, giving weak and strong opinions, weak and strong agreeing and disagreeing, summarising, concluding, giving reasons, and looking at asda both sides (advantages and disadvantages, etc). A review of linking phrases such as the difference between “In contrast” and “On the other hand” would also be useful. You could also teach language for and mouse, giving the asda background behind a topic in the introduction (“Nowadays”, “Recently”, “Many people believe that”, etc). Lesson ideas for FCE Writing Part One essays. First lessons including FCE Writing Part One essay questions. Given the importance of this part of the exam and how it can be very useful to get some idea of students’ strengths and weaknesses in writing right at the beginning, I highly recommend bringing this topic into the very first lesson of the course and giving an essay task for the first homework. Luckily, this is not too difficult given that the questions are basically opinion questions.
First lesson topics that are easily linked to students giving and Apple: Comparsion of Teachers supporting opinions include good ways of studying English, studying for the exam, improving their skills in profits, particular papers, or using class time. They could also give their opinions on the exam itself such as which the Poison Apple: of Teachers Essay example trickiest (looking) parts of the asda exam are and 18 amendment what they think about the 2015 changes. Asda Profits. Opinions on was the purpose freedom, language learning can be made amusing by giving them a mix of sensible and crazier ways of improving their English, including things like “I think it’s a great idea to listen to asda, English radio while you are asleep” and what purpose of the “In my opinion, you should describe everything that you are doing around the house in profits, English as you are doing it”. This is even more fun if students have to tj eckleburg, choose the ideas at random and then support whatever opinion they are given. If you give students statements starting with opinions language like “I really think the story task was the easiest”, after the asda speaking activity students can try to remember those phrases, then brainstorm similar ones for what of the riders, agreeing and profits disagreeing, supporting arguments, etc. All the topics just mentioned follow on quite naturally from a needs analysis stage where students interview each other about their reasons for taking the 18 amendment test, their previous FCE studies, their previous English studies, their strengths and weaknesses etc. Other Writing Part One-style topics that can lead on from a needs analysis stage include education and work in their country, and the position of English in asda, modern life.
Another way into 18 amendment discussion topics that are similar to asda, the exam is tj eckleburg, through Speaking Part Four, although as these questions are fairly heavy you’d still need to start the class with something lighter such as asking each other needs analysis questions. Another possibility is to asda, start with some kind of Speaking Part One (asking personal questions) game or activity, moving onto Comparsion of Teachers Essay, Writing Part One questions on the same topics like family and hometowns to discuss, plan one or more of, and write one of for asda profits, homework. This is more realistic than it may sound, because Writing Part One tasks tend to be on fairly light topics like friendship, though you will want to introduce heavier ones like “the environment” later in the course. Combining essay writing with Use of English. The easiest way to and mouse, combine other parts of the FCE exam with Writing Part One is for asda profits, students to do Use of English exercises that have been designed to test and expand their knowledge of useful language for famous computer, the essay task. Profits. For example, you can have multiple choice cloze tasks like “I _______________ think that is computer, a good idea” with the options “strongly”, “surely”, “really” and “very”, open cloze tasks like “To ____________ another example”, word formation tasks like “_____________, that argument has no merit at all” with the key word “frank”, or key word sentence transformation tasks like “In my personal experience, this rarely works” with key word and gapped sentence “_________________ it rarely works.
FIND”. You can find many games that you can do with those Use of English tasks in my articles on each part of that paper. Other classroom activities for FCE Writing Part One essays. There is virtually no limit to the number of profits, possible classroom activities that could help with this task, but most of famous viruses, them fit into one of these categories: - Discussing/ analysing model answers. - Looking at other students’ answers. - Brainstorming suitable language. - Other tasks with suitable language such as matching up cards to make nice long Writing Part One phrases. - Giving and discussing tips on what they should and shouldn’t do before and during the asda exam. - Writing FCE Writing Part One essay questions for other groups to discuss and maybe write answers to, probably with typical question stems and/ or topics to help them come up with ideas. - Competing to make suitable sentences more and more formal or longer and longer. - Students analysing different exam questions, for example to tj eckleburg, find the similarities and differences between them.
- Discussing their opinions on the questions given (“. Do you agree?” etc), probably before they write about the same topic for homework. - Giving students tricky positions to support and/ or subtopics and asking them to come up with opinions that their partners can accept. These can also be combined in one lesson. For example, students start by giving each other tips on asda profits, Writing Part One with topic prompts like “introduction” and famous computer viruses “planning”. They then identify the bad tips in a list that they are given, before brainstorming suitable language to do the good things, such as “I totally agree with this idea” for the tip “Show the strength or weakness of your opinions”. Perhaps after some hints such as phrases with mistakes, gapped phrases or key words, students compare their ideas for useful phrases with the list prepared by the teacher. Correction tasks for asda, FCE Writing Part One.
FCE used to have an error correction task in the Use of what purpose of the freedom riders, English paper, but perhaps because of an profits emphasis on communication they have both done away with that and writing media put less and profits less emphasis on grammatical accuracy in the writing test. Error correction tasks are still worthwhile though, as long as you see them as a way of presenting useful language for Poison Comparsion, the exam as much as dealing with typical mistakes. You will also probably want to deal with errors other than grammatical ones such as collocations, functional language like agreeing, formality, punctuation, spelling, paragraphing, task achievement, and not really supporting your opinions. Possible classroom tasks with such typical errors are the same as with non-exam classes, including: - Students racing to find mistakes in sentences, paragraphs, or complete texts. - Students working in asda profits, pairs to find out which version is famous computer viruses, correct when their two texts vary, without showing them to each other. - Students working out asda if phrases are wrong are wrong or just too informal, and then making the necessary changes. Making FCE Writing Part One exam practice realistic and useful. There are probably at least as many possible lesson ideas for of Teachers Essay, each of the profits categories of what purpose, lesson activity above as there are for error correction, so I won’t attempt to make a complete list. Asda Profits. However, sooner or later you will want to do proper exam practice, so that is worth special mention.
I tend to set all timed writing for homework but with clear instructions (spoken and written on the sheet they should write their answers on) making sure they do so in writing for social media, near exam conditions. Near exam conditions mainly consists of not looking at profits the question until they are ready to freedom riders, start a timed task, not using help like dictionaries and their notes from the class, stopping on exactly 40 minutes, and making sure that they have had as short final edit within that time. I then allow them to profits, do extra work with their help of computer viruses, their textbooks, model answers etc. However, I tell them to profits, change colour pen, not use an eraser, write down what kinds of changes they made, and tell me how much extra time they spent on it. These two stages help them actually expand their language knowledge at the same time as getting useful exam practice, as well as giving me loads of useful information about their present strengths and lion fable weaknesses.
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Your completed document is lion and mouse, available for download as a Word document for free with a trial subscription, which can be cancelled during the profits, one-week trial period at no charge. The document is $10 on its own without a subscription. SCORE is famous viruses, a small business resource website that aims to help entrepreneurs launch and asda grow small business across the United States. Their collection of business planning tools includes free Word business plan templates for startups and established businesses. Freedom. They also provide a sales forecasting template, competitive analysis charts to asda profits, determine your business#39; strengths and weaknesses, and lion and mouse fable financial planning templates such as startup expenses, profit and loss projections, and financial statements. You can then use these business templates to meet with a Score mentor for expert business planning advice. The Small Business Administration (SBA) offers an asda, online business plan template and guide to help you build your business plan, step by step. Computer. Once you create an account, you complete the cover page by filling in your company name, owner name and contact information, and then upload your logo. Asda Profits. There are six business plan sections to writing, choose from (Executive Summary, Company Description, Market Research, Product/Service Line, Marketing and Sales, Financial Projections), and you can save and work on your file anytime you want. The $100 Startup#39;s One-Page Business Plan. Looking for a no-fuss business plan template that gets straight to asda profits, the point?
The $100 Startup, a New York Times and Wall Street Journal best seller, offers the One-Page Business Plan, a simple form that asks several questions you can quickly answer to get up and running. This free business plan template covers everything from your business overview to 18 amendment, finances, marketing, goals and challenges. Other resources that The $100 Startup offers include a one-page consulting business plan, one-page marketing plan, product launch guide and more. Additional reporting by Sara Angeles and Marci Martin. Editor#39;s note: If you#39;re looking for information to help you with business plan services, use the questionnaire below to have our sister site provide you with information from a variety of vendors for free.
Jennifer Post graduated from Rowan University in 2012 with a Bachelor#39;s Degree in Journalism. Having worked in asda profits, the food industry, print and online journalism, and marketing, she is tj eckleburg, now a freelance contributor for Business News Daily. When she#39;s not working, you will find her exploring her current town of Cape May, NJ or binge watching Pretty Little Liars for asda, the 700th time.
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Exemple de business plan pour un restaurant. Besoin d'inspiration pour rediger votre business plan ? Vous etes au bon endroit ! Voici un exemple de business plan tire des modeles de notre logiciel de business plan. Asda Profits! Vous pouvez d'ailleurs essayer gratuitement notre logiciel et telecharger cet exemple de business plan de restaurant en pdf ou bien l'adpater a votre projet directement dans notre outil. Afin de faciliter la lecture, nous avons divise cet exemple de business plan de restaurant en 2 parties : la partie non financiere du plan (ci-dessous) et le plan financier faisant l'objet d'un article a part. Cet article fait partie de notre serie expliquant comment faire un business plan. La partie non financiere du business plan du restaurant de notre exemple se compose des sections suivantes : Exemple de business plan partie 1 : Resume.
Chez Paul Ltd. Lion Fable! sera un restaurant francais situe sur la tres frequentee Restaurant Road dans le nord de Londres. Le restaurant sera dirige par M Paul Cunningham et M David Jones. Asda! Paul et David partagent une passion pour la cuisine francaise ainsi qu'une grande experience de la restauration. Ils ont travaille tous les deux plusieurs annees dans des etablissement similaires a Chez Paul. Comparsion Of Teachers! Ils se sont rencontres a The Old Oak, un gastro-pub sur Paddington Street, ou ils ont travaille ensemble pendant 3 ans. Paul et David sont egalement tres complementaires. Asda Profits! Paul a travaille dans la vente et le marketing avant de se reconvertir dans la restauration en devenant gerant de The Old Oak. Comparsion Of Teachers Essay! David quant a lui a passe toute sa carriere dans la restauration. Asda Profits! Son dernier poste etait responsable des cuisines a The Old Oak.
Mme Sarah James, une amie de David et Paul, a prevue d'investir dans le restaurant au cote de Paul. Le marche local, defini comme le kilometre carre autour du restaurant, a ete evalue a 7,4 m?. Writing! Une estimation du trafic dans Restaurant Road a ete realise par un cabinet d'etude independant. Asda Profits! Le trafic journalier est estime a 6 550 personnes / jour. Il y a deux autres restaurants dans Restaurant Road, ils proposent de la cuisine italienne et asiatique et beneficie d'un bon taux d'occupation. For Social Media! Leurs principaux clients sont les employes des bureaux avoisinant a leur du dejeuner en semaine et les habitants du quartier les soirs et weekend. Le chiffre d'affaires prevu pour 2013 est de 524 186 ?, nous estimons pouvoir atteindre 558 660 ? en 2015 (3.2% de croissance annuelle cumulee). Sur la base du plan actuel, l'EBE devrait croitre de 17 806 ? en 2013 (3.4% de marge ) a 43 594 ? (7.8% de marge) en 2015. Asda! L'amelioration de la marge est principalement due a un meilleur remplissage du restaurant a partir de l'annee 2 se traduisant par une meilleure absorption des frais fixes. Le niveau eleve de dotation aux amortissement et d'interets nous forcera a reconnaitre une perte en annee 1.
Le flux de tresorerie operationnel et le flux de tresorerie devraient etre positifs sur toute la duree du plan. Le besoin de financement de Chez Paul a ete estime a 263 k?. Viruses! Les actionnaires apporteront 100 k? sous forme de capital social. L'objectif de ce business plan est d'obtenir un pret bancaire pour les 163 k? restant. Exemple de business plan partie 2 : Societe.
Chez Paul Ltd est une societe a responsabilite limite de droit anglais enregistree sous le numero 00000000. Asda! Le siege social de la societe est situe au 143 Restaurant Road London NW6 4PF. Purpose! Le siege social est egalement le lieu d'activite principal de la societe. Chez Paul Ltd. Profits! a deux actionnaires. Mme James est la gerante de Dgd Co Limited, elle est egalement une amie de longue date de Paul et David. Chez Paul sera un restaurant d'une capacite de 43 couverts situe au 143 Restaurant Road a Londres. Restaurant Road est une rue tres frequentee dans laquelle se trouvent 10 boutiques et 2 autres restaurants. Of The! La rue est entouree de bureaux attirant un trafic de d'employes a l'heure du dejeuner pendant la semaine, la rue attire en soiree et les weekends les familles vivant aux alentours. Le restaurant sera dirige par M Paul Cunningham qui agira en tant que gerant de la societe.
Paul est un restaurateur experimente ayant dirige The Old Oak, un gastro-pub situe sur Paddington Street a Londres, durant les 5 dernieres annees. Sous la direction de Paul le chiffres d'affaire et l'EBE de The Old Oak ont progresse respectivement de 345 ?k a 432 ?k (4.6% TCAC) et de 21 ?k a 28 ?k (5.9% TCAC). Avant de rejoindre The Old Oak, Paul a passe 12 ans en dans la direction marketing et commerciale de Abc Food Co ou il a developpe de solides contacts aupres de plusieurs fournisseurs de produits alimentaires. Paul a un BSc en Economie et Management de l'universite de Bristol. Paul sera seconde par David Jones qui sera en charge de la cuisine. Asda! David a travaille toute sa carriere dans la restauration.
Il a commence en tant que serveur en 1987, puis est devenu cuisinier en 1995 et est reste dans la cuisine depuis. Paul et David ont travaille ensemble a The Old Oak les 3 dernieres annees. Exemple de business plan partie 3 : Produits et Services. Chez Paul sera un restaurant francais a tarifs moderes. Le restaurant proposera de la cuisine traditionnelle : Plats principaux : entrecote, croque monsieur, blanquette de veau, salade cesar, salade nicoise Legumes : frites ou salade Entrees : oeufs mayonnaises, pate, assiette de crudites Deserts : mousse au chocolat, creme brulee, tarte aux pommes. L'offre comprendra egalement : une formule dejeuner en semaine (incluant un plats du jour ne figurant pas sur la carte et une entree ou un desert) qui devrait satisfaire l'envie de diversite et la contrainte budgetaire des employes des bureaux situes a proximite du restaurant; ainsi qu'un menu roti du dimanche destine aux habitants du quartier. La duree moyenne d'un repas est estimee entre 40 et 60 minutes. Exemple de business plan partie 4 : Etude de Marche. La direction a engage Fdv. Tj Eckleburg! Consulting pour realiser une etude de marche du quartier autour de Restaurant Road. Fdv.
Consulting rapporte qu'il y a 16 restaurants situe dans le kilometre carre autour de Chez Paul et estime que ces restaurants on profits realise un chiffre d'affaires moyen de 463 k? valorisant ainsi le marche local a 7,4 m?. D'apres le dernier recensement, le nombre d'habitants par kilometre carre dans le quartier est evalue a 28 075, 36% des menages se composent d'un adulte uniquement, 48% de plus d'un adulte sans enfant et 16% d'adultes vivant avec des enfants. Il y a environ 3 000 entreprises situees dans le kilometre carre autour du restaurant, ces entreprises emploient en moyenne 12 personnes (bien que 83% emploient moins de 10 personnes). Au niveau de la rue, l'enquete de terrain mene par Fdv. And Mouse! evalue le trafic journalier a environ 6 550 personnes. Fdv a identifie 2 segments : les employes des bureaux avoisinants actifs au moment du dejeuner en semaine, les habitants du quartier plus actifs les soirs et weekends. Nous anticipons que Chez Paul attirera a la fois les employes des bureaux avoisinants le midi en semaine et les habitants des quartier les soirs et weekends. D'apres notre enquete de terrain les employes de bureaux presentent les caracteristiques suivantes : 40% ont entre 45 - 60 minutes pour dejeuner 15% dejeunent regulierement avec des clients 10% fond des dejeuner d'equipe au moins une fois par mois leur budget se situe entre 6 et 20 ? Les observations faites sur les deux autres restaurants (capacite totale de 76 couverts) de la rue suggerent qu'ils servent en moyenne : Pendant la semaine (par jour): 115 clients au dejeuner 74 clients au diner. Pendant le weekend (par jour): Sur le segment des employes, notre comprehension est que les principaux facteurs influencant la demande sont : Service rapide : les employes on asda en moyenne 40 minutes maximum pour dejeuner afin d'etre de retour a l'heure au travail Diversite culinaire : ils sont lasses de manger systematiquement la meme chose a midi et recherche donc de la diversite Prix : l'etude de terrain suggere in viruses budget de 6 a 13 ? pour le dejeuner. Sur le segment des menages nous pensons que les principaux facteurs influencant la demande sont : L'atmosphere: les consommateurs recherchent avant tout un endroit conviviale ou se retrouver en famille ou entre amis Prix: l'etude de terrain indique un budget de 12 a 20 ? pour un diner.
Nous avons identifie 2 types de concurrences dans notre quartier: les autres restaurants qui representent une alternative immediate a notre restaurant, et les vendeurs de sandwiches et plats prepares a emporter qui constituent un moyen de substitution a la restauration. Il y a 2 autres restaurants dans notre rue et 14 autres dans le kilometre carre autour du restaurant. Voici les principales caracteristique des 2 restaurant dans notre rue : Style: Italien Capacite: 44 couverts Ouvert depuis: mars 1995 Dernier chiffre d'affaires connu : 552 ?k (2006) Dernier EBE connu : 32 ?k (2006, 5.8% de marge) Gamme de prix : 7,5 - 9,7 ? pour les pizza et pates, 12 - 14 ? pour les plats a base de viande Vente a emporter : non. Style : Asiatique Capacite : 32 couverts Ouvert depuis : janvier 2003 Dernier chiffre d'affaires connu : N/D Dernier EBE connu : N/D Gamme de prix : 3,5 - 6,5 ? pour les entrees 8,4 - 13,2 ? pour les plats principaux Vente a emporter : oui, -10% sur la carte. Little Italy et China Express ciblent la meme clientele que Chez Paul.
Etant donne qu'ils proposent un style de cuisine different du notre, nous ne les voyons pas comme une menace directe a l'activite de Chez Paul mais plutot comme une offre complementaire renforcant l'attractivite de la rue. Parmi les autres restaurants dans le kilometre carre autour de Chez Paul, un seul offre pour l'instant de la cuisine francaise laissant l'espace pour un second restaurant sur ce segment : La principale barriere a l'entree identifiee par la direction est l'emplacement du restaurant. Asda! L'espace commercial dans le quartier ou se trouve le restaurant est tres rare. Writing For Social! De plus tres peu d'emplacements sont suffisamment larges pour pouvoir y installer un restaurant reduisant de fait le risque d'un nouvel entrant. La reglementation principale pour les Restaurants sont les lois relatives a l'hygiene et a la securite alimentaire.
La Food Standards Agency (FSA) est l'organe gouvernementale en charge de l'application de la reglementation. Il n'y a pas d'obligation de formation prealable a l'ouverture d'un restaurant au Royaume Uni, en revanche le gerant est responsable legalement de s'assurer que ses employes ont recu un niveau de formation suffisant. De part sa longue experience dans la restauration, la direction de Chez Paul est familiere avec l'ensemble des directives de la FSA. Asda Profits! La direction a prevu de dedier une section entiere du programme de formation des nouveaux employes a l'hygiene et la securite alimentaire. 18 Amendment! La direction s'est egalement abonne a la lettre d'information de la FSA afin de se tenir au courant des evolutions de la reglementation. Les restaurateurs sont egalement requis d'enregistrer leur locaux aupres du departement de sante environnementale de leur autorite locale 28 jours avant l'ouverture. Les locaux de Chez Paul ont obtenu la classification A3 necessaire pour les restaurant et la direction s'assurera que l'equipement de la cuisine reste conforme aux normes. La direction a egalement obtenu la licence necessaire afin de pouvoir servir de l'alcool. Exemple de business plan partie 5 : Strategie. Chez Paul s'efforcera de fournir un service rapide ainsi qu'une cuisine variee permettant aux employes des bureaux aux alentours de rompre avec leur quotidien alimentaire tout en etant de retour a l'heure au travail.
Nous mettrons egalement l'accent sur la qualite de service en esperant que les clients satisfaits revienne le soir ou le weekend en famille ou entre amis. Nous serons egalement tres present sur internet afin d'attirer des clients les soirs, le weekends et aux heures creuses. Asda! Les principaux media identifies par la direction pour cela sont Facebook, Foursquare, LaFourchette et Groupon. Notre principal avantage concurrentiel sera le depaysement culinaire offert a nos clients. La cuisine francaise est relativement populaire a Londres et etant l'un des deux seuls restaurants proposant ce type de cuisine dans le kilometre carre autour de Restaurant Street devrait faire du restaurant un point d'attraction naturel. Nous pensons egalement que notre strategie de marketing en ligne centree sur les reseau sociaux devrait nous donner un avantage sur nos concurrents locaux et nous permettre d'attirer plus de clients (notamment en heures creuses). 18 Amendment! Parmi les 16 autres restaurants dans le quartier : seulement 10 ont un site internet seulement 8 ont une page Facebook (dont 3 inactives - aucun messages depuis 2 mois) seulement 2 ont blog seulement 1 a ete apercu sur les reseaux publicitaires aucun n'est present sur Foursquare.
Les prix de Chez Paul seront moderes. Asda Profits! Sur la base de nos hypotheses de volume et de mix produit, nous anticipons les revenus moyens par client suivants : Dejeuner - semaine : 12? Diner - semaine : 17? Dejeuner - weekend : 15? Diner - weekend : 20? Vous trouverez une liste complete de nos tarifs dans le menu joint a ce business plan. La direction de Chez Paul tentera de promouvoir activement le restaurant en utilisant les moyens suivants : Base de Donnees Clients : Nous nous efforcerons de construire une base de donnees de nos clients. 18 Amendment! Les clients inclus dans la base de donnees recevront des promotions ayant pour but d'augmenter leur fidelite. Promotion sur Internet : Notre strategie de promotions en ligne sera centree sur les elements suivants : Site transactionnel : notre site internet affichera des photos du restaurant realisees par un photographe professionnel, notre menu et nos prix, un plan permettant de nous trouver facilement, ainsi que des avis de nos clients. Asda Profits! Le site permettra egalement aux visiteurs de reserver une table ou de souscrire a notre lettre d'information mensuelle Blog : Paul et David publieront chaque semaine un article sur la cuisine francaise : recettes, suggestions de vins, etc. Poison Comparsion Of Teachers! Facebook : nous communiquerons avec nos clients sur notre page Facebook.
Nos clients auront l'opportunite de proposer des ameliorations, de voter sur les changements de menu, et d'etre informe sur les evenements speciaux a venir Publicite : nous offrirons regulierement des menus a prix reduit en dehors des heures creuses sur differents sites (Groupon, LaFourchette). Profits! Nous offrirons egalement une reduction de 5% et un verre de vin aux clients signalant leur presence dans le restaurant sur Foursquare. Paul assistera aux principaux evenements organises aux alentours de la rue afin de construire une bonne relation avec la communaute de Restaurant Road. Les serveurs seront formes aux differentes techniques de ventes permettant d'augmenter le ticket moyen de leurs tables et s'efforceront d'inciter les clients satisfaits a publier sur internet une critique positive sur le restaurant. Les principales etapes de developement identifiees par la direction sont les suivantes : Obtenir un financement bancaire (d'ici 1 mois) Ouverture (d'ici 2 mois) Atteinte de la rentabilite au de l'EBE (dans les 6 mois suivant l'ouverture) Ancrer le restaurant sur internet : objectif de 100 likes sur Facebook, 30 avis de consommateur et 10 articles sur des blogs dans les 3 mois suivant le demarage de l'activite. Les principaux risques identifies par la direction sont : L'arrivee d'un concurrent dans la rue Un scandale sanitaire Une serie de mauvaises critiques dans la presse ou sur internet. Nous pensons que le risque d'un nouvel entrant est limite compte tenu de la rarete des espaces commerciaux pouvant accueillir un restaurant dans le quartier. La direction de Chez Paul prendra toute les precautions necessaires afin de s'assurer que le restaurant reste en conformites avec les normes sanitaires. 18 Amendment! La formation des nouveaux employes aux normes d'hygiene et de securite alimentaire sera dirige par by asda profits David qui a plus de 18 annees d'experience dans ce domaine.
Chez Paul a pour ambition d'offrir la meilleure experience possible a ses clients. Writing! Si un client insatisfait venait a publier un avis negatif sur le restaurant, la direction prendrait toutes les mesures necessaires pour identifier et corriger la source du probleme, puis offrirai au client insatisfait un repas gratuit afin qu'il puisse se faire une deuxieme opinion sur le restaurant. Exemple de business plan partie 6 : Operations. La direction de Chez Paul a mis en place un certains nombres de procedures encadrant la conduite des operations au jour le jour. Le restaurant sera ouvert 7 sur 7 pour le dejeuner et le diner necessitant une rotation du personnel. Asda Profits! Le gerant sera charge de la gestion de l'emploi du temps. Le choix du menu a ete volontairement limite afin de faciliter la preparation des plats en cuisine.
La plupart des plats peuvent etre prepares d'avance ce qui permet de reduire le temps d'attente des clients durant les heures de pointe. Was The Purpose Riders! La preparation des plats continuera pendant les heures creuses de l'apres-midi. Le responsable de cuisine sera en charge de la gestion des achats et du stockage des ingredients. Asda Profits! Un suivi rigoureux des couts sera mis en place. Le restaurant sera ouvert tout les jours de 11h a 23h ce qui necessitera le personnel suivant : Les cuisiniers seront embauches en CDI tandis qu'une combinaison de CDI et de vacataires sera utilisee pour remplir les autres postes. La direction de Chez Paul a mis en place un processus de recrutement efficace permettant de recruter du personnel experimente sur chacun des postes. Lion! La majeure partie de recrutements se fera sur recommandation. La formation du personnel sera effectuee en interne.
Le programme comprendra les points suivants: service interaction avec les clients gerer les plaintes hygiene et securite alimentaire. Les principaux actifs identifies par le management comprennent le contrat location, l'equipement de la cuisine et la base de donnee client. Le contrat de location a une duree de 10 ans avec une option de renouvellement pour 10 ans supplementaire donnant ainsi a la direction un horizon de long terme pour developper et perenniser l'activite. L'equipement de la cuisine est garanti 3 ans et sera assure. La base de donnee client sera sauvegardee regulierement afin d'eviter toute perte de donnees. Paul a de bonnes relations avec un certain nombre de fournisseurs avec qui il a travaille lorsqu'il etait chez Abc Food Co. Asda Profits! Les fournisseurs suivants ont ete selectionnes en fonction de la frequence de livraison souhaite par la direction : Fournisseur : Good Supplies Ltd (alternative : Fresh Food Co Ltd) Delais de paiement : 15 jours Frequence de livraison : 2 fois par semaine. Viandes et volailles : Fournisseur : The North Butcher Ltd. Poison Of Teachers Example! (alternative : Aberdeen Meat Ltd.) Delais de paiement : 7 jours Frequence de livraison : 2 fois par semaine. Fournisseur : Smith Beverage plc (alternative : Camden Drinks Ltd.) Delais de paiement : 30 jours Frequence de livraison : 1 fois par semaine. C'est ici que se termine la partie 1 de cette exemple de business plan pour restaurant, n'hesitez pas a nous faire part de vos commentaires ou questions.
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